Run a debtor-day workshop
Host a short, practical workshop on getting paid faster to generate leads, demonstrate expertise and open advisory conversations with multiple prospects at once.
What this play helps you do
- Design a workshop that delivers genuine value while showcasing your expertise
- Use the event to generate qualified advisory leads efficiently
- Structure the content around getting paid faster and managing debtors
- Convert attendees into review bookings and ongoing clients
- Make the workshop repeatable as a recurring growth channel
9 min read
The opportunity
One-to-one selling is slow. A workshop lets you demonstrate your cashflow and debt expertise to a roomful of prospects at once, building credibility and trust at scale. "How to get paid faster" is a topic that draws business owners because slow payment is a pain almost all of them share.
Done well, a workshop is a lead-generation engine: it positions you as the authority, gives attendees a taste of your thinking, and naturally leads to one-to-one conversations — a paid review, a credit-control fix, a recovery referral — with people who have already seen your value.
Run the play (steps)
- Pick the promise. Title it around a clear benefit — getting paid faster, taming overdue debtors — that owners will give up an hour for.
- Build practical content. Cover terms, follow-up habits, early warning signs, and what to do with debts that won't pay. Give real, usable tips.
- Show the recovery route. Explain that genuinely stuck debts can be pursued on a no-recovery-no-fee basis, so attendees leave knowing there is a path for hard cases.
- Invite action. Close with a clear next step — a complimentary or fixed-fee review — so interested attendees can engage immediately.
- Follow up. Contact attendees afterwards with a relevant offer while the value is fresh.
How to package & price it
The workshop itself can be free or low-cost — its purpose is lead generation, not direct revenue. The return comes from the reviews, advisory engagements and recovery referrals it produces, so design the content to lead naturally toward those next steps.
Make the recovery option a memorable takeaway: a no-recovery-no-fee route means attendees can act on a stuck debt with no downside, and you can offer to facilitate it via the refer a debt pathway. Position the whole event as a benefit of engaging with your practice, reinforcing the benefits of working with you.
Measuring impact
Measure the workshop as a channel: attendees, follow-up conversations booked, reviews sold, and engagements or recovery referrals that result. These numbers tell you whether to run it again and how to improve it.
Track conversion at each stage — registration to attendance, attendance to booking, booking to client — so you can see where the funnel leaks and refine the event into a dependable, repeatable source of growth.
Key takeaways
- A workshop demonstrates expertise to many prospects at once and feeds one-to-one conversations.
- Build genuinely useful content on getting paid faster, then close with a clear next step.
- Treat the event as a lead channel and measure it through to reviews, engagements and recovery referrals.
FAQ
Should I charge for the workshop?
Usually keep it free or low-cost — its job is lead generation, not direct income. The value comes from the reviews and engagements it produces. A small fee can help filter for serious attendees if open events draw too many tyre-kickers.
What if I'm not comfortable presenting?
Keep it small and practical — a handful of attendees and a few genuinely useful tips. The aim is to be helpful and credible, not polished. A roundtable format can feel more natural than a formal presentation.
How do I turn attendees into clients?
Close with a clear, low-friction next step such as a fixed-fee review, then follow up promptly while the value is fresh. Mentioning a no-recovery-no-fee recovery route gives attendees with a stuck debt an immediate reason to talk.
Run the play — we'll handle recovery
Commission-only recovery your clients can trust. No recovery, no fee.